Category: Blog

The Future is PetGen

Written by Bob Lester, DVM for Today’s Veterinary Business Every generation has its own approach to work and life. How these different groups interact with family, pets and lives are profoundly reshaping our world and professional landscape. This is particularly true of the generation I call PetGen. I define PetGen as the combination of millennials…

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Unintended Consequences

Written by Bob Lester, DVM for Today’s Veterinary Business Did you hear about Wells Fargo? For years, the company served as a role model in the banking world for exemplary customer service. Wells Fargo set a goal, or key performance indicator (KPI), to sell eight products to every customer. To accomplish this, they created the…

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Come aboard!

Written by Bob Lester, DVM for Today’s Veterinary Business Sailors are familiar with the phrase “fair winds and following seas.” The saying refers to ideal conditions for steering a ship. Our profession is enjoying both fair winds and a few rough seas. With that in mind, I’ve been thinking about our profession’s tailwinds and headwinds….

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